Get to Know Me

Hi, I’m Lucinda — the heart and soul behind Stralend Marketing.

My love for business started early. In high school, I took a business certificate course and knew straight away that I wanted to create something of my own one day. That passion led me to university, where I majored in marketing — and that’s when everything clicked.

I found myself drawn not only to the creative side of marketing, but also to the strategy behind it — especially consumer behaviour and the psychology that shapes how we connect with brands. I even developed a surprising love for corporate governance, which helped shape how I approach structure and strategy in business.

After uni, I started working on websites and brand building, slowly piecing together what would eventually become Stralend Marketing. Since launching, I’ve refined my focus, evolved my brand, and worked with some amazing clients who’ve supported that journey along the way.

The name Stralend — meaning radiant in Dutch — is a small nod to my Dutch heritage and a reminder of my goal: helping brands show up with clarity and confidence.

Today, I focus on what I enjoy most and where I see the most impact: social media and email marketing. I also have hands-on experience with platforms like Wix and Shopify, so if you ever need help with layout or website advice, I’m happy to assist.

If you're after practical, genuine marketing support — with someone who actually gets what it's like to build a business from the ground up — you’re in the right place.